TrackCanary guides
Tracking QA guides
Practical guides for agencies and site owners who need to review visible tracking and lead-action signals before campaigns, site changes, or client reporting.
Visible browser-side signals and review-ready workflows. Manual verification may still be recommended.
Guides
Tracking QA topics
Agency tracking monitoring
Pixel and conversion tracking checks
Meta Pixel check before launch
A practical checklist for reviewing visible Meta Pixel signals before launching campaigns or after website changes.
updated · 2026-06-29
Why is my Meta Pixel not detected?
Common reasons Meta Pixel may not appear visible on a website and how to review browser-side tracking signals before launching campaigns.
updated · 2026-06-29
Google Ads conversion tracking not working?
A practical guide to reviewing visible Google Ads conversion tracking signals when leads or conversions appear to drop.
updated · 2026-06-29
GA4 not detecting conversions?
A practical guide to reviewing visible GA4 tracking signals when conversions or key events appear missing after website or campaign changes.
updated · 2026-06-29
Google Tag Manager not loading?
A practical guide to reviewing visible Google Tag Manager signals when GTM appears missing or tracking stops after website changes.
updated · 2026-06-29
Did your website redesign break your conversion tracking?
A website redesign or replatform silently strips GA4, GTM, Meta Pixel, and conversion tags more often than anyone expects. Here's how to check whether your tracking survived — from the outside, in minutes.
updated · 2026-07-16
Meta Pixel Helper says “No pixel found” — what it means and how to fix it
Meta (Facebook) Pixel Helper showing “No pixel found” or an error? Here is what it means, the common reasons, and how to check whether your pixel is visible — without installing anything.
updated · 2026-08-05
Google Tag Assistant is not detecting your tags — what it means and how to check
Google Tag Assistant showing no tags, or not detecting GTM, GA4, or your Google Ads tag? Here is what it means, the common reasons, and how to check whether your tags are visible — without any extension.
updated · 2026-08-05
Google Tag Assistant: what it is and how to use it
Google Tag Assistant is Google's official tool for debugging tags. Here is what it does, how to use it in 2025 after the unified extension update, and where continuous monitoring picks up where it stops.
updated · 2026-08-07
How to check if Google Analytics (GA4) is working
Not sure GA4 is actually collecting data? Here are four ways to check if Google Analytics is working — the Realtime report, DebugView and the GA debugger, browser devtools, and a free live-URL checker — plus what 'working' really means.
updated · 2026-08-07
How to test if Google Tag Manager is working
Installed Google Tag Manager but not sure it actually fires? Here are four ways to test if GTM is working — Preview mode, browser devtools, Tag Assistant, and a free live-URL checker — plus what 'working' really means.
updated · 2026-08-07
Campaign URL Builder: what it is and how to use it
A campaign URL builder adds UTM tags to your links so analytics can attribute traffic. Here is what Google's Campaign URL Builder does, the parameters it adds, how to build a clean campaign URL, and how to confirm the tag actually fires.
updated · 2026-08-07
UTM parameters explained: what they are, how to build them, and how to confirm they work
What UTM parameters are, what UTM stands for, the five UTM tags (source, medium, campaign, term, content), how to build a UTM-tagged link, the mistakes that break your reporting, and how to see UTM data in GA4.
updated · 2026-08-05
Forms, WhatsApp, and launch checklists
Website form tracking checklist
A practical checklist for reviewing visible website forms, lead paths, and tracking signals before sending paid traffic.
updated · 2026-06-29
Pre-launch tracking QA checklist
A practical tracking QA checklist for agencies before launching paid campaigns or sending traffic to a new landing page.
updated · 2026-06-29
WhatsApp button lead tracking checklist
A practical checklist for reviewing visible WhatsApp lead actions before sending paid traffic to landing pages or SMB websites.
updated · 2026-06-29
Product surfaces
Turn guidance into a practical review
Use the free scan, focused checker pages, sample report, or assisted agency pilot when you are ready to review a real site.
Free tracking check
Free browser-based scan
Check a real site while you read
Enter a public website URL to scan for visible tracking and lead-action signals and related review points.
Accepted formats: example.com, www.example.com, or https://example.com. No TrackCanary tracker install is needed for the free check.
Listening room
Run a public-page check to reveal the signal cards.
Result preview
Your check will appear here
Run the checker to see visible signals, tracking context, and developer handoff notes.
Tracking health summary
A careful verdict with score, main risk, and next step.
Signal cards
Visible tags, forms, WhatsApp, calls, and lead actions grouped for review.
Client-safe report
A shareable summary that avoids raw scan evidence and sensitive values.
Developer handoff
Plain-English checks for the person responsible for the site.
It doesn’t just find problems — every finding ships with a suggested fix and a copy-ready developer handoff.
Start here