Terms of Service

1. The service

TrackCanary checks the publicly accessible pages of websites for visible conversion-tracking and lead signals, such as analytics and advertising tags, WhatsApp buttons and forms. It can watch selected signals over time and email you when a signal no longer appears. Free scans are public previews and do not require an account.

Results describe what appears on the public page at the moment of the check. They do not prove that events reach analytics or advertising platforms, that conversions are attributed correctly, or that a website complies with any law. Pages behind a login and closed parts of checkouts are not visible to our checks. Please verify important findings directly in the platforms concerned.

2. Accounts

You need an account to manage watched websites. You must be at least 18, provide a valid email address, keep your sign-in codes and password confidential, and tell us promptly about any unauthorised use. You are responsible for activity under your account.

3. Acceptable use

You may run free scans of publicly accessible pages for legitimate purposes. You may watch a website or install our snippet only if you own the website or are authorised to manage it. You must not:

• use the services to break the law or infringe the rights of others;
• overload, attack or try to gain unauthorised access to any website, including through our scanner;
• circumvent rate limits or other technical restrictions, or access the services by automated means other than the interfaces we provide;
• copy, resell or reverse-engineer the services, except where the law expressly allows it;
• submit malicious code or content, or misuse our email features to contact third parties;
• use results to mislead others about a website or its owner.

We may suspend or limit access if we reasonably believe these rules are being broken or the security of the services is at risk.

4. The optional snippet

If you install the TrackCanary snippet on a website, you are the controller of the personal data it collects, and we process that data on your behalf under our Data Processing Addendum, which forms part of these Terms. You are responsible for informing your visitors and for obtaining any consent required by law, for example under cookie and ePrivacy rules, before the snippet runs.

5. Free and paid plans

Free features may change or be withdrawn. Paid plans, when offered, are described on our pricing page and at checkout, where the price, the billing period and applicable taxes are shown before you pay.

• Paid plans are billed in advance for each billing period through our payment provider and renew automatically until cancelled.
• You can cancel at any time from your account or by email; cancellation stops the next renewal and your plan stays active until the end of the paid period.
• Founding prices stay locked for as long as your subscription continues without interruption.
• We may change prices for future periods with at least 30 days' notice; you can cancel before the change takes effect.
• If a payment fails, we may suspend paid features after notifying you.
• Fees are non-refundable, except for duplicate or erroneous charges, where we fail to provide the paid service, or where the law requires otherwise.

6. Intellectual property and your data

The services, the software, the design of our reports and our brand belong to us or our licensors. We grant you a limited, non-exclusive, non-transferable right to use the services under these Terms. You keep all rights in the data you provide and grant us the rights needed to host, process and display it in order to provide and secure the services. If you send us feedback, we may use it without obligation.

7. Privacy

Our Privacy Policy explains how we process personal data.

8. Third-party services

The services interact with third-party websites and platforms that we do not control. We are not responsible for their content, availability or practices.

9. Disclaimer

We provide the services with reasonable skill and care, but on an “as is” and “as available” basis. To the extent permitted by law, we do not warrant that the services will be uninterrupted or error-free, that every issue will be detected, or that results are complete or accurate. Results are informational signals, not professional, legal or marketing advice.

10. Limitation of liability

To the extent permitted by law, we are not liable for indirect or consequential losses, lost profits, revenue, advertising spend or data, or for decisions you make based on our results. Our total liability for all claims relating to the services is limited to the amounts you paid us in the 12 months before the event giving rise to the claim, or USD 100 if you have not paid us anything.

These limits do not apply to liability for intent or gross negligence, for death or personal injury, or to any other liability that cannot be limited under applicable law, including the mandatory rights of consumers.

11. Indemnity

If you use the services for business purposes, you will indemnify us against third-party claims arising from your breach of these Terms or your unlawful use of the services, including watching a website or installing the snippet without authorisation.

12. Suspension and termination

You may stop using the services and close your account at any time. We may suspend or terminate access for material or repeated breaches of these Terms or where the law requires it, and will give notice where reasonable. Provisions that by their nature should survive termination, such as the limitation of liability and governing law, survive.

13. Changes

We may update these Terms. For material changes we will give registered users at least 30 days' notice by email or in the product. If you do not agree, you may cancel before the changes take effect; continuing to use the services afterwards means you accept them.

14. Governing law and disputes

These Terms are governed by the laws of the Republic of Türkiye, excluding its conflict-of-law rules. For business customers, the courts and enforcement offices at our registered office have exclusive jurisdiction. Consumers may also apply to the consumer arbitration committees and consumer courts competent under Turkish law, and consumers resident in another country keep the protection of the mandatory laws of their country of residence.

15. General

These Terms, together with the documents they refer to, are the entire agreement between us about the services. If a provision is invalid, the rest remains in force. You may not transfer your rights without our consent; we may transfer ours to a successor of our business. Our electronic records constitute evidence within the limits of mandatory law. Notices to you are sent to your account email; notices to us go to contact@trackcanary.com. These Terms are available in English and Turkish; for users in Türkiye, the Turkish version prevails.

16. Contact

Questions about these Terms: contact@trackcanary.com.