Check if Google Ads conversion tracking is visible on your site

There is a particular kind of quiet failure every Google Ads account is exposed to: clicks are coming in, spend is moving, the search terms look fine — and then the conversion column is empty, delayed, or obviously wrong. Nothing on the landing page looks broken. The ad still runs, the page still loads, the form still submits. But the signal that tells Google Ads a click turned into a lead or a sale is not getting through, so the account is optimizing against numbers that no longer reflect what happened.

Conversion tracking breaks in ways that never surface on the page. A tag was removed in a site migration and never re-added. A conversion fires right before a redirect and never finishes sending. A consent banner blocks it until the visitor accepts. Or the tag fires on page load instead of the actual conversion, so the numbers inflate instead of disappearing. The page behaves normally throughout, and the gap only shows up later as a reporting question — usually after the budget is already spent.

The free check works at the visible layer: it looks for whether a Google Ads tag signal appears present on the public page and flags the lead and commerce actions that usually carry a conversion for review. It does not open the account or prove a conversion is recorded — it tells you the tag appears to be there and where the conversions worth confirming live.

Google Ads conversion tracking has a subtlety that trips up even careful setups: a tag firing in preview is not proof of an attributable conversion. For a conversion to count, there has to be an ad click first, a click identifier stored on the landing page, and a conversion action mapped to the event Google Ads expects — usually with the conversion linker preserving the click ID across the site. If any link in that chain is missing, the tag can fire perfectly and still record nothing, because Google Ads has no click to attribute it to.

This is why a visible tag is a starting point, not an all-clear. The base Google tag can be present on every page while the specific conversion action never fires on the real event, or fires without the click identifier it needs, or is never imported as a conversion in the account. From the page — and from a simple presence check — it all looks the same. A visible tag is not the same as a counted conversion, and that gap is exactly what lets an account look tracked while its reporting quietly drifts.

The free check works at the visible layer: it looks for whether a Google Ads tag appears present and which conversion-worthy actions are visible on the public page, then flags them for review. It does not connect to Google Ads, read the conversion actions, or prove anything is counted or attributed — those need Google Tag Assistant or Google Ads diagnostics with account access. Naming that limit honestly is the point: the scan tells you where to confirm in Google Ads, not that conversions are being counted.

The usual way to verify Google Ads conversion tracking is from inside the tooling: open Tag Assistant, recreate the click-to-conversion journey, and watch each tag fire — or work through Google Ads diagnostics in the account. That is the right tool for confirming exactly what fires and how it attributes, but it needs account access and walks one page and one journey at a time from the machine you are on.

TrackCanary takes the opposite approach for the first look. Paste a public URL — no login, no install, no account access — and the check reviews whether a Google Ads tag appears present alongside the forms, calls, and lead paths that usually carry a conversion, all in one pass. It is the fast preflight you can run on any page, including a client's, before more budget goes through it — a way to see whether the tag even appears to be on the page before anyone opens Tag Assistant.

It does not replace Tag Assistant or Google Ads diagnostics — those still confirm which conversions fire and how they are attributed. TrackCanary is the step before that: a quick, honest read of what appears visible from the public page, and a way to keep watching it so a conversion tag that drops off after a change does not go unnoticed.